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The Curse of Multiple Choices; The Perception of Options
I stood in the brightly lit supermarket aisle, staring at rows of cereal boxes stacked neatly from floor to ceiling. There are at least fifty options, each promising something unique: whole grain goodness, sugar-free indulgence, extra crunch, or exotic flavours. What should have been a two-minute decision had stretched into ten. My basket hung limply at my side as I scanned labels, weighed pros and cons, and tried to silence the nagging voice in my head: Just pick one! Â But t
Mofoluke Ayoola
Dec 27, 20243 min read
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